Shop all FUTURELIGHT™ apparel at The North Face Canada - made with our most advanced breathable, waterproof material. Despite being noticeably lightweight, Futurelight is still durable. While we can’t balk at the thought of a ski bib that feels like butter and breathes like linen, we’re especially excited about The North Face’s new line of Steep Series gloves constructed with FUTURELIGHT. Underwriter Labs put our FUTURELIGHT™ fabric through the same extreme liquid integrity testing standards used with firefighter gear, dumping over 200 gallons of water per hour on the garment. Stylistically speaking, we also love what The North Face Activist FutureLight Mid brings to the table. The North Face Flight FutureLight | Review OM editor Will takes a microscopic look at The North Face's 'revolutionary' FutureLight waterproof fabric. I joined a … The North Face keeps you outfitted for every climate, so you can experience the beauty of the outdoors in all of its forms. The latest thought leadership, blog posts, announcements and press mentions, Connect with iSpot.tv at these industry events. The North Face keeps you outfitted for every climate, so you can experience the beauty of the outdoors in all of its forms. The rocky texture only covers half of the marque. It’s going to scale across our entire portfolio of product and that allows us to not only apply it to apparel but footwear, equipment, accessories and beyond.”, Echoing Chin’s sentiments, Cortina said one aspect The North Face continues to hear from wear-testers and the brand’s athletes is the amount of time they’re able to continue to wear one jacket. So to deliver on lightweight, to improve on how you feel and how comfortable you are, and then to know it’s going to last is a pretty big deal. The North Face A-CAD FUTURELIGHT is the winner of our OutdoorGearLab's Editor's Choice Award for women's uninsulated resort ski jackets. Membrane: This is what makes a laminate waterproof. How a product as soft and lightweight as a Futurelight jacket can also be durable was another persistent question from wear-testers. ', The North Face TV Spot, 'Your Land' Song by My Morning Jacket, The North Face TV Spot, 'Imagination' Featuring Tom Wallisch, The North Face TV Spot, 'Innovation' Featuring Xavier de le Rue, The North Face TV Spot, 'Never Stop ________. Futurelight. A t a media event in New York City in early October, The North Face celebrated the launch of Futurelight with a performance by Grammy Award-winning songwriter Mura Masa and an elaborate art installation telling the story of breathable, waterproof protection delivered by the break-through membrane technology.. “Right now, the expectation from a waterproof product is something loud, crunchy, muggy and unpackable,” said Scott Mellin, Global General Manager of Mountain Sports at The North Face, in the company’s press release . Fast free shipping worldwide! Finally, Futurelight is helping The North Face bring additional sustainability practices to three-layer garments. Kelly Cortina, VP of global product, The North Face, said the waterproof and breathable protection properties of Futurelight were developed using nanospinning technology. The North Face also worked with agency Sid Lee, Los Angeles, to develop an extensive campaign to support the launch. The North Face's High-Tech FutureLight Fabric Set to Revolutionize Outwear by Stewart Wolpin on October 07, 2019 in News , Health and Home , Health & Fitness , Exercise Equipment , Blog :: 0 comments Today, The North Face announces the re-introduction of one of the brand's most iconic pieces, the 1994 Retro Mountain Light jacket. We’re hiring! We’re yet to take these things out on a proper adventure but so far, so good. On Oct. 1, 2019, The North Face announces the revolution begins. The marque is designed to represent a north compass point and a mountain. The North Face Futurelight Defdown Parka TNF Black. The North Face offers the Steep Series as its flagship FUTURELIGHT offering for powderhounds and backcountry enthusiasts. Doručení zdarma a vrácení zboží zdarma. “The air is flowing in and out of this membrane and it’s waterproof.”, Nanospinning also gives The North Face designers the ability to adjust weight, stretch, breathability, durability, construction (knit or woven), and texture during the manufacturing process to match both athletes’ and consumers’ end-use, activity or environment. Embroidered logo on left forearm and back-right shoulder. £539. Creating a nano-sized fiber small enough to allow air to flow through a membrane while keeping water out has helped us achieve air permeability levels unique to our FUTURELIGHT™ fabric. The North Face FUTURELIGHT. “You want to stay dry but you also need to breathe,” said Chin. The brand features FUTURELIGHT gear being put to the test in harsh weather conditions. It also has a lighter weight running jacket, called the Flight Jacket. These advances have allowed the brand to responsiblycreate three-layer garments with face and … So that’s a pretty big change for any athlete and certainly any person as well.”. “The North Face has a big footprint,” said Cortina. FUTURELIGHT fabric was born in the mountains, inspired by The North Face global team of athletes looking for increased performance and breathability in their waterproof gear. The North Face has a long history of causing market disruptions with its innovative products. Shop The North Face Activist Futurelight Sneakers at East Dane, designer men's fashion. The 1994 Retro Mountain Light Jacket now features lightweight FUTURELIGHT™ fabric for incredible breathability and waterproofing. On a media tour of the installation, renowned climber and photographer Jimmy Chin said elite climbers face similar issues experiencing bad weather or being aerobic in the mountains to anybody who’s worn a rain jacket. Alistair Hall took to the mountains to find out if it lives up to the hype. Free delivery & free returns. Said Cortina, “The strength and recovery has allowed us to really cater to the athletes’ moves.”. Great pay, benefits, and culture. “So the nice thing about a jacket with Futurelight is you don’t have to stop, take it off, get cold, put it back on. Measure, optimize, and plan your TV against business outcomes. Be in the know of how your TV Ad is performing. The official The North Face online store. FUTURELIGHT also provides an air flow of 1.5 ft³/minute. On Oct. 1, 2019, The North Face announces the revolution begins. The North Face Futurelight now at Keller Sports. It also has a lighter … UL tests waterproofing for the National Fire Protection Association (NFPA), an organization that certifies first responder gear for firefighters, EMS and hazmat responders. Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. It's packed full of features that are typically found on more weight-focused, bivy-style designs. “During the past two years, our world-class team of climbers, skiers, alpinists, snowboarders and trail runners has been rigorously testing Futurelight across every discipline to prove this technology in varying weather conditions and climates all over the world,” said Nelson, The North Face athlete team captain, in a statement. The North Face Denali 2 Popover Hooded Fleece Summit Gold. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. - the leading destination for style, sneakers, luxury, life. It is creating a new paradigm for what I expect out of a waterproof material.”. Said Chin, “Knowing its recycled materials makes athletes feel good about wearing the product. By Thomas J. Ryan . That’s a long list of things that one fabric is supposed to be. The North Face has gone all-in with its new breathable-waterproof technology, FUTURELIGHT. The North Face has gone all-in with its new breathable-waterproof technology, FUTURELIGHT. Explore the collection. Unless you’re fully off the grid, you’ve probably seen the widespread marketing campaign surrounding The North Face’s brand-new waterproof / breathable fabric, dubbed Futurelight. Features include an adjustable hood, a robust front zip that is protected by a laminated storm-flap, adjustable cuffs and a hem cinch-cord. With the launch of FUTURELIGHT™, The North Face is also aiming to deliver industry-leading sustainability practices through its new fabric creation process. Our FUTURELIGHT™ fabric withstood the challenge, receiving a 100 percent waterproof certification from Underwriter Labs while demonstrating high levels of air permeability. Said Cortina, “With Futurelight, they’re not having to change out of product and they’re also super comfortable for a really long period of time. The creative offspring of a collaboration between Designworks – a BMW Group subsidiary – and outdoors gear brand The North Face is an unexpected partnership responsible for a design evoking thoughts of Buckminster Fuller’s geodesic dome designs, a futuristic off-road ready camping trailer, and maybe even a tad of a magical carriage that reverts back to a pumpkin at the stroke of midnight. The effort will feature several world-class athletes including Nelson and Chin, as well as snowboarder Leslie Pelosi and runner Coree Woltering. The solution is then used to create a breathable-waterproof film that is bonded to backer and face fabrics. The brand features FUTURELIGHT gear being put to the test in harsh weather conditions. The process creates nano-level holes, allowing for high porosity while maintaining total waterproofness, letting air move through the material and provide extensive venting. The North Face athletes and media test FUTURELIGHT in the Elk Mountains; photo credit: Tomas Zuccareno FUTURELIGHT is a harbinger to what TNF notes is … Shop FUTURELIGHT COLLECTION for WOMEN today at The North Face. Futurelight was tested by the brand’s athletes in the highest peaks and harshest environments, including the Himalayas’ Lhotse and Everest, in temperatures ranging from -50 degrees F to 60 degrees While testing Futurelight, alpinist, Jim Morrison, climbed and skied three 8,000-meter peaks in 2018, including Everest, Cho Oyu and the world’s first descent of Lhotse Couloir with his partner Hilaree Nelson. The official The North Face online store. The official The North Face online store. According to The North Face’s press release, Futurelight will initially be used on jackets, tents, and gloves, but could expand across its range in the future. A t a media event in New York City in early October, The North Face celebrated the launch of Futurelight with a performance by Grammy Award-winning songwriter Mura Masa and an elaborate art installation telling the story of breathable, waterproof protection delivered by the break-through membrane technology.. There was a lot of hype surrounding the unveiling of the North Face’s FutureLight waterproof membrane back … FUTURELIGHT is already being crafted into The North Face’s fall 2019 product line, with a focus on snowsports. Messages floating underneath high-tech jackets included “What If Waterproof Gear Kept You Dry Inside And Out?” and “What If Breathability Is The Breakthrough.”. Wearers find themselves continually wanting to take the jacket off. By Thomas J. Ryan . Despite all of its additional features, the Assault 2 checks in a mere 5-8 ounces heavier than the lightest models, which were generally less livable and versatile. The North Face was founded in 1966 with the mission of creating the best mountain material and promoting a global movement of exploration of the world.. Oficiální online obchod The North Face. Whether they’re active or post-activity, their body is regulated, air is flowing, and the temperature is staying stable. With my pack lying face-down beside the track, I noticed the large sweat stain on the back panel. Featuring in our first ever Ski 100, The North Face Brigandine FutureLight Jacket is an excellent slice of snowsports outerwear. The North Face’s campaign promoting its Futurelight fabric innovation will be one of its biggest, setting a fresh, product-focused tone to cut through in an age of environmental advertising. The face and backer layers are made up of 90 percent recycled materials. The FutureLight technology developed by The North Face is a revolution in waterproof membranes. How is iSpot helping partners disrupt their industries? ', The North Face TV Spot, 'Innovation' Featuring Kami Semick, The North Face Men's Ultra 109 Gore-Tex Trail Shoes, The North Face Women's Crescent Full-Zip Hoodie. Nakupte KOLEKCE FUTURELIGHT za DÁMSKÁ ještě dnes u The North Face. Buy the North Face Activist FutureLight here £85. Explore the collection. Order now and receive by Thursday 07 January Coming soon to Summit Series, Steep Series, and Flight Series collections in Fall 2019. “We’ve been wear-testing it for more than 400 days, across seven exhibitions with 15 athletes and the cool thing is we kept making it better,” said Cortina. Cortina said while bringing breathability to waterproof gear to support performance was the goal of the multi-year project for The North Face’s product development team, a “byproduct” of the development is the softness of the fabric and how it drapes. A lot of claims are made about breathable waterproof but this works.”, At Classic Car Club Manhattan on the banks of the East River, The North Face team was determined to reset expectations that waterproof product is uncomfortable, heavy and stuffy. The concept for Futurelight, which was first unveiled in January at CES 2019, came from specific requests from The North Face global athletes looking for increased performance and breathability in their waterproof gear. Intro. FUTURELIGHT: Innovative Waterproof | The North Face - YouTube The fabric technology launched October 1 with jackets, pants, and bibs in its Summit Series, Steep Series and Flight Series collections at the brand’s pinnacle Mountain accounts as well as online. North Face says that FutureLight is “the future of outerwear.” Although my preliminary trials are in no way exhaustive enough to dethrone Gore-Tex just yet – only time will tell if FutureLight proves as reliable – the latter works remarkably well in both wet and winter conditions. € 750,00-20% € 600,00 . tryan@sgbonline.com | 917.375.4699, Designed by Elegant Themes | Powered by WordPress, Foot Locker Foundation Announces Scholar Athletes Program Awards, Hayes Performance Systems Appoints Scott Grall As Marketing Director, Invention: Nanowood … Reducing Our Carbon Footprint, Spencer Orr, SGB 40 Under 40 Class of 2016, Shoe Carnival Latest to See February Turnaround, Revelstoke Capital Invests In East Coast Orangetheory Franchisee, Wolverine WorldWide Names President, Global E-Commerce, IHEA-USA Names Alex Baer Executive Director, Marine Marketers of America Announce 2021 Leadership Team, Under Armour Opens Port Covington Campus To Administer COVID-19 Vaccines, Wolverine Worldwide Appoints President, Global Operations Group, Filson Taps Former CEO Of Woolrich As CEO, Sports Direct Parent Acquires Fashion Retailer Psyche. One platform for fast, accurate, actionable analysis of TV ad performance across linear and streaming. No matter if Flight Series, Summit Series or Steep Series; convince yourself of the new material and the new products. This slender membrane can then be attached to a whole host of their various outer fabrics giving their designers the ability to adjust the weight, stretch, breathability, durability and texture … 14th January 2020. Extensions into more-accessible price points are planned for the coming seasons ahead as well as to other categories. Shop The North Face Activist Futurelight Sneakers at East Dane, designer men's fashion. With the launch of FUTURELIGHT™, The North Face is also aiming to deliver industry-leading sustainability practices through its new fabric creation process. The real purpose of the trailer concept is to help advertise Futurelight fabric, a new highly breathable and waterproof outerwear fabric that The North Face debuted at CES 2019 C.C. Adjustable bungee waist and hem cinch with oversize cardlocks. Nakupte KOLEKCE FUTURELIGHT za PÁNSKÁ ještě dnes u The North Face. The rain jacket may keep an individual dry from the rain but the tradeoff is the body starts feeling sweaty, clammy and over-heated. The North face has invested millions in developing Futurelight and it allows the brand to outside the supply change” with proprietary technology and fabric. From high-altitude expeditions to big-wall climbing missions, FUTURELIGHT™ fabric keeps you dry while keeping the elements out. “In all my years in the mountains, I’ve never experienced a product that moved and performed as well as Futurelight. For more than 50 years, The North Face® has made activewear and outdoor sports gear that exceeds your expectations. Membranes are typically non-textile (i.e., not knit or woven) materials that are designed to protect against water and wind. Suitable for the launch on 01.10.2019 you can find the new The North Face Futurelight Outdoor Jackets in our Keller Sports Online Shop. Share. “We are redefining the expectations around weather protection and our campaign is designed to demonstrate the benefits and new possibilities that this technology will enable.”, Thomas J. Ryan Plug in TV to the rest of your data and marketing stack. But what is really amazing is how well the material breathes. FUTURELIGHT™ is the world’s most advanced breathable-waterproof outerwear technology, developed using nanospinning technology and sustainable practices. The North Face athletes and media test FUTURELIGHT in the Elk Mountains; photo credit: Tomas Zuccareno FUTURELIGHT is a harbinger to what TNF notes is … The North Face FUTURELIGHT TV Spot, 'Defy the Past'. There’s a lot of hype around The North Face’s newest offering, FUTURELIGHT, a technical outerwear fabric that’s supposed to be ultra-breathable as well as waterproof, durable, sustainable, soft and super lightweight. According to The North Face, FUTURELIGHT has a moisture transmission speed (MVTR) of 75,000 g/m²/day. Fast free shipping worldwide! Voice over actors: provide a link to your professional website containing your reel. The North face has invested millions in developing Futurelight and it allows the brand to outside the supply change” with proprietary technology and fabric. Please consider disabling your Ad Blocker to ensure proper loading of all iSpot pages. Features Include - Relaxed fit - Lightweight FUTURELIGHT™ 2L shell with mesh and taffeta drop lining - Heavier weight, abrasion-resistant FUTURELIGHT™ 2L fabric blocked in high-stress areas It packs a lot of efficiency in being both waterproof and breathable. Cortina said the beyond resonating with athletes, the recycled properties help The North Face meet aggressive goals around sustainability. It hits the market with several products today. Gore-Tex products, The North Face Futurelight, and Polartec NeoShell are all examples of laminates. For this iteration of the jackets, the new-age FUTURELIGHT technology is incorporated into seven colorways of the Mountain … It scored the highest, or near the highest, in all of our comparison categories, and boasts a host of features that make getting … by Outdoors Magic. FUTURELIGHT is the world’s most advanced breathable-waterproof outerwear technology, developed using nanospinning technology and sustainable practices. “It’s a super-thin membrane but also very strong and very durable,” said Cortina. Then go, stop, take it off, put it back on and keep going through that process. The North Face also promises that Futurelight delivers full waterproofing and plenty of toughness. Disrupting the Market With FUTURELIGHT . Shop FUTURELIGHT COLLECTION for MEN today at The North Face. Here at REI, staff members are ready to see it on shelves. “Versus the earlier prototypes and what we expected entering into this, what we ended up with draped much more than we imagined and it’s softer than thought it would be and ultimately more comfortable.”, The draping capacity helped the outdoor brand bring “great fitting garments” to support performance. Why We Chose The North Face Activist Futurelight: Game-changing tech enters the world of footwear When The North Face’s FutureLight technology first rocked up on the outdoors scene, it caused one hell of a commotion. In 1966 Doug Tompkins founded The North Face, which was initially a small ski and hiking shop, direct sales and correspondence, in the North Beach area of San Francisco, USA. Senior Business Editor | SGB Media The North Face launched Futurelight with a limited number of products, mostly jackets and pants for serious mountain expeditions. For comparison: the highly breathable eVent material has a maximum MVTR of 30,000 g/m²/day. The North Face uses own and third party cookies for marketing, profiling and analytics purposes, and to ease your navigation on the site. This gives The North Face a big point of difference in its top-end mountainwear with other brands using third-party supplied technology like Gore-Tex, 37.5, Dermizax and the host of other waterproof/breathable technologies available. Posted by Thomas J. Ryan | Oct 17, 2019 | Feature, SGB Today. Often, people connect heavier weight with durability and the reality is we sort of unlocked that, so we’re delivering a better athlete experience.”. The North Face 1994 Retro Himalayan Futurelight Parka Parka - Color summit gold. Oficiální online obchod The North Face. Four hours into the second day of my Tongariro Northern Circuit hike, I stopped for a rest. The North Face 1985 Seasonal Mountain Jacket TNF Black & TNF White. FUTURELIGHT™ is the world’s most advanced breathable-waterproof outerwear technology, developed using nanospinning technology and sustainable practices. The North Face Says New ‘FutureLight’ Fabric is Waterproof Gamechanger By Justin Housman | January 9, 2019 Even though the Outdoor Retailer winter trade show is a few weeks away, The North Face couldn’t wait to unveil its new super-material, a lightweight waterproof fabric they’re calling FutureLight. Weiss/New Atlas Born in the mountains out of specific requests from our global athlete team looking for increased performance and breathability in their waterproof gear, FUTURELIGHT is a revolutionary way to stay dry inside and out. “We are the biggest outdoor brand in the industry and it matters a lot the type of product we’re building and the lifetime warranty we’re guaranteeing. Thanks to a process of nanospinning, the jackets that the tech was implemented in managed to be both waterproof and incredibly breathable. The North Face FUTURELIGHT TV Commercial, 'Defy the Past' Ad ID: 2453256 15s 2019 ( Online-Only ) SHOW MORE. California Residents exercise your rights under the California Consumer Privacy Act here. The company continually looks to the future, designing apparel that serves today’s needs just as much as it meets the needs of tomorrow. TV marketing doesn't need to be in a silo. Beyond athlete-testing and internal testing labs, the brand worked with third-party independent experts including Underwriter Labs, a renowned safety science organization, to test the limits of the fabric. That’s the apparel buzzword of the 2019-2020 winter season. The North Face FUTURELIGHT™ Experience on January 8, 2019 in Las Vegas, NV. Det er ikke nogen overdrivelse, at kalde FUTURELIGHT for et af The North Faces mest ambitiøse tiltag nogensinde – og det siger ikke så lidt, når vi har at gøre med et firma, der har været med helt fremme i outdoorindustrien de sidste godt 50 år! “It’s basically developing a construction that’s super porous,” said Cortina. Shop the latest The North Face at END. See the positions. Fully adjustable, two-piece hood construction rolls flat and stows with use of Velcro® tab. 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